Vassya Vassileva (Bulgaria)
Hazy Shopping

"'Hazy Shopping' is nothing but shopping. However simple and elementary we consider them to be, however restricted or historically limited the operations of 'selling' and 'buying' are, they possess certain hidden semantic levels. The object we try, taste, touch, smell, feel, evaluate, discuss is becoming a center of communication in between us. Extrapolating objects from the market place is nothing but turning them into signifiers in the process of our interaction.
'Hazy Shopping' is part of my search for the semiotics of the 'shopping place,' my attempt to outline the existing concepts of 'shopping,' its grammar and its syntax, to fill the gaps between the culturally established and the real codification of the market experience." (VV)